Johannesburg, South Africa, March 8, 2012 — Recently, a 50 minute documentary produced by Spaghetti Media, was flighted in Ster Kinekor Cinemas concurrently all over South Africa. Commissioned by ABSA Business Bank, and conceptualized by Cando Advertising, the documentary showcased the growth of a number of SMEs, which today are well known brands in their fields.
Spaghetti Media produced the documentary in 49 days, making for extremely tight deadlines for a project of this nature. The team created every element of the movie from shoot to final mix. Spaghetti Media worked with director Nick Brown and a small crew for the 12 shoot days. Spectrum were responsible for Quality Control and encode, and were extremely accommodating in allowing the Spaghetti team to QC the job in small batches.
“We shot on various cameras. We used 7Ds and 5Ds in the 420 color space. They are HD-enabled cameras so worked well to create a product that had to be High Definition for cinemas. We used the KI Pro AF101 in conjunction with KI Pro AJA in order to achieve the chroma key.
We couldn’t have done it without our EVO SAN/NAS storage system from Studio Network Solutions. We were working with 10-bit files in full high definition. A multitude of 3D animators were working on the documentary concurrently and EVO streamlined the workflow. We were rendering to the NAS (network attached storage) but referencing files off the SAN. To avoid the delay between work processes we rendered to the NAS and referenced files off the SAN. This allowed us to complete the 50 minute documentary in extremely tight deadlines,” explains Andrew Lester of Spaghetti Media.
With regards to the client, Lester explains, “It really is a privilege to work on a project such as this one. It is awesome that Absa used small businesses to develop this project and showed a lot of substance by doing so. The team at Absa were a pleasure to work with; they were cognizant of the pressure of producing a minute a day for a sustained period of time and really sought to work with ourselves and Cando Advertising as a team and partner with us in meeting the deadlines. As a micro enterprise the content is relevant to us – so to work on communicating the messaging to South African SMEs is extremely rewarding.”
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