Artificial Intelligence (AI) is reshaping creative workflows in media production. At SNS, we’ve been incorporating AI into our solutions for years, starting in 2018 with ShareBrowser’s AI Connector, which automates metadata tagging to help teams stay organized and efficient.
Since then, much has evolved in the world of AI. While some innovations have added real value, others have created more noise than substance. To prioritize meaningful AI development over hype and hysteria, we took the opportunity at NAB Show 2025 to showcase the next generation of AI-powered tools in our development labs here at SNS.
Attendees were invited to explore the AI Playground, a hands-on experience designed to demonstrate practical AI applications that empower media professionals in their creative work.
Why SNS Built The AI Playground
We aimed to show how AI can unlock real value when applied deliberately, with creative teams at the center of every discussion.
There’s a lot of conversation around AI in media workflows—but much of it lacks practical context or clear applications. At SNS, we wanted to move the conversation forward by offering media professionals an opportunity to explore firsthand what we’re developing and how AI could support their day-to-day media production tasks.
Five Ways AI Is Enhancing Media Workflows
The AI Playground featured five interactive experiences, each demonstrating how AI-driven solutions can solve real challenges faced by creative teams.
1. Meta Query
Describe the footage you’re looking for—like “leaves falling in 4K” or “confetti at the anniversary party”—and get AI-powered results, fast. This natural language search uses metadata and context to surface the most relevant clips based on your query.
2. Open Clip Integration
What if you didn’t have to tag your footage at all? This application of AI visually analyzes video and image content to identify what’s in the frame, making untagged media easier to search and manage.
3. Like Image Search
Drop in a reference image, and AI will scan your storage to find visually similar assets—essentially a reverse image search tailored for your media library.
4. Text/Transcript Search
Ask this AI tool a question, and it will search your media’s transcript to deliver timecode-accurate answers. You can quickly jump to specific moments referenced in the response as well.
5. On-Premise Auto-Tagging
Automatically tag large volumes of media without relying on costly cloud services. This local AI tagging solution runs on standard hardware, helping you stay organized without recurring cloud computing or data processing fees.
These five playspaces offer a glimpse into how AI systems can be thoughtfully integrated into media workflows to help creative teams save time, stay organized, and focus on what matters most—the creative process.
Reactions From The Show Floor
At the AI Playground, we connected directly with media professionals from post-production houses, broadcasters, and content creation studios around the world. Their honest feedback reaffirms SNS’s commitment to developing AI solutions built around real challenges faced by creative teams.
Here are some soundbites we heard at NAB Show 2025:
“Being able to find anything in the MAM system, whether there’s a specific tag attached or not… That would speed up our editing process immensely.”
“We’ve been skeptical about incorporating AI into our workflow, but with this being completely on-premise, I can see that being an option for us.”
“I’ve never seen anything like this before. I am so impressed by what they’re doing with AI.”
What’s Next For AI
While these AI applications are still in development, our approach to AI remains grounded in purpose and practicality. We’re not chasing trends or adding hype—we’re focused on creating tools that solve real problems for media professionals.
We’re excited about the journey ahead and committed to evolving our AI technology solutions in close collaboration with the professionals who use them every day. Stay tuned as we continue exploring new possibilities and bringing meaningful innovation to your media workflow.
Want to learn more? Contact SNS today to learn more about our AI-powered media management solutions.
AI Q&A
What is AI-powered media asset management?
AI-powered media asset management (MAM) refers to tools that use artificial intelligence to automate tasks like tagging, organizing, and searching video, audio, and image files. These systems help video editors and post-production teams manage large media libraries more efficiently.
How does on-premise AI tagging work?
On-premise AI tagging uses local computing resources—rather than cloud services—to analyze and tag media content. This approach is ideal for teams working with sensitive footage or high volumes of data, helping them avoid cloud costs while maintaining privacy.
Can AI help editors search footage without tags?
Yes. With tools like visual recognition and natural language search, editors can describe the content they’re looking for (e.g., “4K city skyline at dusk”) and AI will surface relevant footage—even if it hasn’t been manually tagged. This functionality was showcased in the AI Playground. Contact SNS for more information.
What are the benefits of AI in post-production workflows?
As demonstrated in SNS’s AI Playground, some AI tools can automate time-consuming tasks like transcript search, metadata tagging, and asset discovery. This allows post-production teams to work faster, reduce manual effort, and spend more time on creative tasks.
Is AI in video production just a trend?
While there’s plenty of hype around AI, practical applications like those shown in SNS’s AI Playground demonstrate that AI can solve real problems in editing, asset management, and production planning when thoughtfully integrated into the media production workflow. Read this article to learn more about how media professionals feel about AI in the workplace.
Can I use AI media tools with EVO shared storage?
Yes. SNS is developing AI-powered features that integrate directly with EVO shared storage systems and the EVO Suite to enhance creative workflows for video production and editing teams. Currently, ShareBrowser MAM includes an AI connector that is available to all users at no additional cost. Users can also integrate with any AI of their choice via ShareBrowser’s open API. Learn more about EVO and AI.