Stadiums were left empty as sporting events around the world were cancelled, postponed, or played behind closed doors for most of 2020. The world of sports suddenly froze in Spring 2020, but the thaw has begun. First came the titans of European football, then the heroes of American soccer. By August, most franchises were resuming play or planning their upcoming season with coronavirus-related restrictions. And as professional sports leagues gradually return to the ballparks, pitches, and rinks of the world, so too do the sports media professionals tasked with capturing each game. Everything is different about live sports this year, save the rulebook. Sports broadcasters and production teams are finding new ways to adapt to an ever-changing environment. Most prominent and profitable among these changes is the new fan experience.
Maday Productions is an Emmy-winning group of storytellers based in Chicago, IL. As a self-described “boutique” production studio, they take great pride in their ability to deliver gorgeous visuals and strong narratives for clients all over the world. Staying true to those values, Maday has produced incredible work for brands like ESPN, General Electric, Sony, IBM, Bank of America, and many more. Maday travels the globe creating incredible content like this behind-the-scenes documentary of Tommy’s Honour (2016).
MediaSource is an award-winning communications agency based in Columbus, Ohio. They specialize in video post production, public relations, social media, and strategic insights, making them experts at developing stories that grab and retain the attention of target audiences. For 20 years, MediaSource has been a trusted leader in communications for clients such as the Ohio State University Medical Center, Abbott, and UCLA Health.
The time has come to unveil our vision for the future of EVO and ShareBrowser. Last year, we released tons of features like sync, backup, and replication for Slingshot, new panels and extensions for Final Cut Pro X, Adobe Premiere Pro, and After Effects, and scale-out clustering for EVO Nearline. 2020 will bring even more innovation to your EVO shared storage server and its arsenal of easy-to-use software.
For many creatives, it was simply the worst of times. There are few, if any, companies in the media production industry who were prepared for the sudden workflow shifts and shelter-in-place orders of March 2020 brought on by the COVID-19 pandemic. Nearly every production team was forced to make decisions and quickly plan for a type of remote, off-site work that’s uncommon for media professionals, particularly editors.
Branded Storytelling: Building Your First Creative Team Branding today is all about storytelling. And there’s no better way to tell your story than through video. And with that, a lot of companies are realizing “Hey, I can start building my own internal creative team, I don’t always have to have an agency do my work. And if I have an internal team where they can start to know my product better, we can get more content out more cost-effectively.”
The Stitcher app is one of the preeminent podcast listening platforms. Every studio is hooked up to an EVO shared storage server and synchronized to Dropbox, enabling engineers, producers, hosts and other contributors to collaborate from multiple locations.
If you’re used to being in an office and editing from a computer with high-speed shared storage, then working on those projects from home can be a challenge. Working remotely from your primary storage server may require copying huge files at internet speed, which could take days over slow connections. In light of recent headlines, you may be imminently faced with that reality and wondering how to shift operations to a remote workforce. Luckily, if you’re using ShareBrowser and you find yourself needing to work remotely, your EVO storage server is already doing something that’s about to help you out in a big way.
Remote editing is more viable than ever, but it still has its limitations. Gathering footage, particularly on short notice or for an unforeseen amount of time away from work, requires a significant amount of foresight and planning. The file sizes are likely too unwieldy for online transfer, and getting footage from one editor to another would nearly halt the post-production workflow. The good news is that there are options that are already compatible with EVO right now.
Say goodbye to projects as you know them. Premiere Pro is entering a new, more feature-friendly era of collaboration. At this year’s Sundance Film Festival, Adobe announced a new update coming soon (edit: it’s now available!) to Premiere Pro. And it’s sure to change the way teams use Premiere on large, multi-user projects like episodic television and feature films. It’s called “Productions,” and it’s not-so-much a new feature as it is a reimagining of the way a Premiere “project” is structured. Productions are a new way to manage projects, share assets, and keep everything organized when you’re collaborating with a team. Adobe is taking aim at Hollywood workflows, which shouldn’t come as a surprise to people who have been following Adobe’s rapid expansion into the TV and Film market. A growing number of Hollywood editors and up-and-coming filmmakers alike have been embracing Premiere Pro for a number of years.