Branded Storytelling: Building Your First Creative Team Branding today is all about storytelling. And there’s no better way to tell your story than through video. And with that, a lot of companies are realizing “Hey, I can start building my own internal creative team, I don’t always have to have an agency do my work. And if I have an internal team where they can start to know my product better, we can get more content out more cost-effectively.”
There’s no shortage of demand for the skills necessary to professionally package and present content, which is why more and more educators are embracing media production in their mass communications & journalism curriculums. Today, hundreds of universities and even high schools now offer film/video production courses and degrees. It’s not just for film schools anymore.
After months of research and evaluating products, TCU decided on the EVO 16 Bay Shared Storage Server. “EVO and its ShareBrowser software allows us to log our footage and add metadata, and it’s all searchable,” says Salters. Each EVO system includes unlimited licenses of ShareBrowser, an intuitive asset management software that lets search, tag, index, and preview media across all of their storage — something that was vital for the TCU team.
MasterClass is on a mission to give anyone the ability to gain the wisdom and knowledge of the world’s best creators. Since launching in 2015, thousands of students have already learned filmmaking, screenwriting, singing, acting—even tennis—from a star-studded cast of instructors. The classroom experience is stunning with luxuriously high production value, carefully crafted curricula, and intuitive website dazzle, but it’s the intimate connection with the instructor that stands out when the instructor looks you square in the eye to share the personal experiences and expert tips that helped make them who they are. Aaron Sorkin teaches screenwriting; Christina Aguilera teaches singing; Werner Herzog teaches filmmaking—to name a few. As MasterClass says, “Our instructors are the best in the world.”
Georgetown University is a prestigious institution located in the heart of Washington, D.C. Their list of alumni features many high-ranking political officials, ranging from U.S. Supreme Court judges to former Presidents, and other world leaders. So it’s no surprise that Georgetown students are some of the most politically active in the country. Many of them are highly driven to make a difference in the world, and Georgetown pushes them to do so. The history at Georgetown University is rich and there are many stories to tell — inside the Office of Strategic Communications, that’s their mission.
The essence of Recording Arts and Science's approach is hands-on immersion. Students record and work with an immense amount of audio content from the conservatory, from solo instrument recitals to full-on orchestral ensembles, in addition to their regular course work in which they are editing, producing, and mastering sound. All of their work is done in one of four primary control rooms, and all of those control rooms are connected to an EVO shared storage media server.
Studio Network Solutions’ (SNS) EVO Shared Storage Server Supplies Collaborative and Cost-Efficient Workflow Solution for UK’s Award-Winning Met Film Based at Ealing Studios in London, the oldest continuously working film studio in the world, Met Film Post is one-third of one of the UK’s most remarkable film organizations, Met Film. Met Film combines three leading-edge companies, Met Film School, Met Film Production and Met Film Post. By providing hands-on professional experience for students, award-winning productions and front line post-production technology services, the vanguard organization creates a unique and a symbiotic working setting for aspiring filmmakers and established experts. When Met Film Post needed to make a significant change in their post-production workflow, they turned to SNS EVO to provide a more accessible, collaborative and cost-efficient shared storage solution. “We were looking for a system to replace our Xsan that would allow us to do shared collaborative Avid offline services,” stated Matthew Troughton, Senior Colorist and Online Editor at Met Film Post. “Bringing the EVO on-board allowed us to fully provide Avid offline and online services. Prior to EVO, our editors were not able to work collaboratively on projects in such a developed way. EVO gave us the flexibility we needed and immediately increased our productivity.”
With an estimated 1m-registered users and over 600,000 students, Craftsy, a virtual school for crafting enthusiasts is poised to be the largest online education business ever. Craftsy parent company, Denver based Sympoz, Inc., was founded in 2010 by former eBay executives who were frustrated by the quality of online education. Sympoz introduced classes in crafting and cooking, which they quickly found tapped into a large underserved online market segment, women. The crafting courses were so successful that in May 2011, Sympoz launched the Craftsy brand now offering quilting, knitting, crochet, sewing, paper crafts, cake decorating and more.