Adobe MAX 2020 is just around the corner, and this die-hard Adobe fan is all in. With over 350 sessions packed into 56 hours of creative captivation, the fully virtual and cost-free Adobe MAX experience is a creative’s dream. The all-star lineup of luminary speakers includes famed directors Taika Waititi, Ava DuVernay, and Wes Anderson. Add to that a couple hundred experts from every creative background you can imagine, and you’ve got a star-studded cast of content creators that only Adobe MAX can deliver.
If you’re not familiar with developer Epic Games, you probably should be. Founded by Tim Sweeney in 1991, Epic Games has sold millions of copies of their extremely popular Gears of War and Infinity Blade series. In 2017, Epic Games famously retooled their underperforming title Fortnite with a free-to-play “battle royale” game mode, creating one of the world’s most popular online games seemingly overnight. As a result, they’ve become one of the most recognizable video game developers in recent years. Epic Games’ own Unreal Engine—the foundation of some of the most innovative and successful games of the past 15 years—is a popular choice for video game studios and filmmakers alike. With the impressive announcement of the new Unreal Engine 5 and its groundbreaking light and texture systems, the gaming community is keen to see what game developers can create. Similarly, filmmakers are eager to experiment with the game engine’s cinematography capabilities. But where does this excitement come from?
Stadiums were left empty as sporting events around the world were cancelled, postponed, or played behind closed doors for most of 2020. The world of sports suddenly froze in Spring 2020, but the thaw has begun. First came the titans of European football, then the heroes of American soccer. By August, most franchises were resuming play or planning their upcoming season with coronavirus-related restrictions. And as professional sports leagues gradually return to the ballparks, pitches, and rinks of the world, so too do the sports media professionals tasked with capturing each game. Everything is different about live sports this year, save the rulebook. Sports broadcasters and production teams are finding new ways to adapt to an ever-changing environment. Most prominent and profitable among these changes is the new fan experience.
Remote editing is all the rage these days. But just because everyone is doing it, doesn’t mean they’re doing it well. Many content creators and post-production teams moved from in-studio online editing to at-home offline editing workflows this year. We did too, so we understand your struggle. If you are looking for ways to optimize your remote editing workflow, here are our top eight tips, tricks, and best practices for taking your video editing projects on-the-go.
Apple has always had a real knack for setting the industry standard. Sure, they didn’t invent the personal computer, nor the mouse, digital music player, or smartphone. But, they have implemented existing technology in such a high-quality, consistent manner that customers often demand these features in every product they purchase. Once again, Apple is taking the initiative to push what might be the future of computer hardware with their transition from Intel processors to their own, home-grown Apple silicon.
Bizhan Ussefi, lifetime missionary and subject of Abundant Life’s documentary. In Summer 2019, I was given the wonderful opportunity to shoot and manage post-production for an upcoming documentary with Abundant Life Church. Our subject was Bizhan Ussefi, a missionary who has dedicated his life to outreach in The Netherlands. We were limited to the use of existing equipment, but capturing a large amount of footage in a variety of shooting locations was paramount.
The time has come to unveil our vision for the future of EVO and ShareBrowser. Last year, we released tons of features like sync, backup, and replication for Slingshot, new panels and extensions for Final Cut Pro X, Adobe Premiere Pro, and After Effects, and scale-out clustering for EVO Nearline. 2020 will bring even more innovation to your EVO shared storage server and its arsenal of easy-to-use software.
For many creatives, it was simply the worst of times. There are few, if any, companies in the media production industry who were prepared for the sudden workflow shifts and shelter-in-place orders of March 2020 brought on by the COVID-19 pandemic. Nearly every production team was forced to make decisions and quickly plan for a type of remote, off-site work that’s uncommon for media professionals, particularly editors.
People Are More Important Than Tech In a previous post, I said you should always start with “two” when starting your creative team. As you look to retain and expand your team, you need to understand that people are much more valuable than any technology.
Branded Storytelling: Building Your First Creative Team Branding today is all about storytelling. And there’s no better way to tell your story than through video. And with that, a lot of companies are realizing “Hey, I can start building my own internal creative team, I don’t always have to have an agency do my work. And if I have an internal team where they can start to know my product better, we can get more content out more cost-effectively.”