The media landscape is shifting in ways we haven’t seen before. What was once an industry dominated by broadcasters and post-production houses has expanded far beyond those traditional boundaries in a process known today as convergence.
Government agencies, educational institutions, corporate marketing teams, houses of worship, and many others are producing high-quality video at scale. This growing diversity of content creators is pushing the industry to a tipping point as new users and new workflows enter the arena.
What Is Driving Convergence In Media Production?
Despite different goals and backgrounds, every media team faces the same core challenges: managing massive files, collaborating across locations, and getting fast, secure access to content. More broadly, completing work on time, controlling costs, and keeping projects on track are pressures everyone shares, regardless of the industry label on their LinkedIn account.
At SNS, we design solutions with these exact challenges in mind. Our EVO shared storage systems bring together the speed, capacity, and workflow tools that demanding video productions require, whether in a busy post-production studio or a non-traditional media setting.
Aligning Technology To Non-Traditional Media Needs
While all content creators face similar challenges, certain pain points can hit harder depending on the industry. Technology solutions need to align with the right priorities to stay relevant.
For example, educational institutions appreciate how EVO’s unlimited user model eliminates the burden of per-user software fees so they can easily add and remove students each semester. Medical, military, and government media teams tend to value security and stability above all, given the private and sensitive nature of their content.
A house of worship may place more significance on the intuitive user experience, ensuring that part-time volunteers can jump in without a steep learning curve. Meanwhile, corporate video teams gravitate toward EVO’s built-in media asset management system so they can keep marketing assets organized and share media across various departments.
Blending Media Markets And Technologies
Though broadcasters and post houses remain at the heart of media production, the future of our industry is moving toward a blending of markets and technologies. This trend is driving innovations that empower creators across markets to produce, share, and deliver content faster than ever.
SNS is proud to support this new era of creativity and convergence in media production.