Technology Partners Deliver Complete Production Ecosystem for Caribbean Cable Sports Giant SportsMax
With 23 countries in the Caribbean tuning into sporting content from SportsMax, it has become one of the most successful cable sports channels in the world. Parent company, IMC, founded in 2002, are rights holders for the world’s top sporting content including the 2006, 2010 and 2014 FIFA World Cups, the London 2012 Olympic Games and the 2013 FIFA Confederations Cup.
For the 2012 London Olympics, SportsMax took on its most ambitious challenge; bringing the Olympics to the Caribbean, 24 hours a day in real-time from London. And an even bigger challenge to the production team at Sportsmax, getting a new production pipeline up and running in less than three weeks. “We knew we needed a SAN solution to serve as central storage for the Olympics,” stated Kerry Gibbons, Executive Producer, Production & Technical Operations and Creative Director, SportsMax. “What we ended up with was a much-needed complete overhaul of our entire workflow.”
One of the biggest issues for SportsMax is that investing in an entire studio of new equipment is unaffordable. The Jamaican dollar is currently at 100 to 1 USD making what would cost $50,000 in the states, a half a million dollar purchase in Jamaica. To this point, choosing the right equipment, and the right technology partners and suppliers is not just crucial but a necessity.
Broadcast audio and video consultant, Carlos Sezumaga of Enhanced View Services, assessed the workflow situation for SportsMax. “I was concerned about the inefficiencies in their workflow,” explained Sezumaga. “Or as some at SportsMax have called it, all work and no flow. Not only were they facing the technological challenges that are common in a live production environment but a constantly growing frustration amongst staff which was leading to a reduction in productivity.”
After a week long visit to SportsMax HQ in Kingston Jamaica, Sezumaga designed a strategy for solving the workflow issues then reached out to Technology Partner, JB&A, who helped put together an entire production ecosystem that could handle, not only their needs for the London Olympics, but take them into the future with a solid infrastructure.
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