There’s a golden rule in content creation: always tell a good story. Nobody practices that rule quite like Larry Lancit, President and Owner of Lancit Digital Media. In his Emmy-winning career in video production, Lancit has prioritized storytelling above all else. This is clear in his long-running educational program Reading Rainbow, which inspired countless children with books, music, and other media for over 20 years. Reading Rainbow was the first of many children’s programs produced by Larry and Cecily Lancit, and is widely regarded as one of the best shows of the genre.