April 11th, 2017

Launched in 2004, Hammerhead’s initial purpose was to give Dale Earnhardt Jr., NASCAR’s Most Popular Driver every year since 2003, more creative control over his personal brand. But just as Junior doesn’t just “race cars,” Hammerhead Entertainment doesn’t just “film endorsements.” The studio is creating branded content for a variety of clients — from the National Guard to Nickelodeon and PepsiCo to Penske.