Specialized Bicycle Components Enlists EVO Shared Storage Server to Enable Collaborative Workflow All Roads Lead to Awesome, the tagline for the Specialized Road bike collection, could easily be referring to the video content produced for its website. Specialized Bicycle Components, Inc., more commonly known simply as Specialized, is the global leader in designing and manufacturing high performing bicycles, cycling components and apparel. Click on any page of Specialized’s website, www.specialized.com, and you’ll find loads of information, stories, resources and rich media content brilliantly representing the Specialized brand which signifies both advanced technology as well as a strong and growing community made up of world-class cycling champions and enthusiasts. Amazingly, a small team of in-house production professionals produces all of this content, which consists of upward of 200 videos per year and loads of images. Their biggest challenge is how to manage and store all of these growing assets. When they needed a solution to better streamline their production workflow, Specialized turned to SNS EVO shared storage server. “Though we produce an enormous amount of high-quality content, it’s not a traditional production house,” stated Aaron Vogel, Video Specialist, Specialized. “I started as a one man band under our Web department working off direct connect hard drives to a Mac tower. It was fine when it was only myself but as we’ve expanded our production team, the need for sharing capabilities has become much more necessary.” Specialized workflow had one major business problem, organization. The workflow consisted of three Mac workstations running entirely Apple FCPX and direct-connect storage. To solve the organizational problem they brought in CatDV for media asset management. Then they needed an additional SAN solution to share and organize assets outside of CatDV. But it quickly became apparent that the SAN solution they chose created a new problem, incompatibility. The SAN system would not work with Apple OS X shortcut files that FCPX used to reference media.
A 50 minute documentary produced by Spaghetti Media, was flighted in Ster Kinekor Cinemas concurrently all over South Africa. Commissioned by ABSA Business Bank, and conceptualized by Cando Advertising, the documentary showcased the growth of a number of SMEs, which today are well known brands in their fields. Spaghetti Media produced the documentary in 49 days, making for extremely tight deadlines for a project of this nature. The team created every element of the movie from shoot to final mix. Spaghetti Media worked with director Nick Brown and a small crew for the 12 shoot days. Spectrum were responsible for Quality Control and encode, and were extremely accommodating in allowing the Spaghetti team to QC the job in small batches.
Pixl Family Founder and Executive Producer, John Lundberg has a lot on his plate. With over 40 global brands and agencies trusting the company to promote them including, Samsung, Red Bull, Nike ACG, Oakley, Peak Performance, Grow, Great Works and more, Pixl Family has quickly become one of Europe’s leading creative production houses. So when it came time to update their production pipeline, they needed something that would live up to the highest level of quality, SNS EVO delivered.
Founded in a garage in 1998, Kukl started out as a small rental company for the film and television industry in Iceland. Demand quickly grew to include production and post-production services, and today Kukl is a leading supplier of equipment and services to Icelandic and foreign productions offering a complete workflow from pre-production to final completion. Kukl’s projects range from live satellite shoots to feature films. To fully utilize its investment in computer hardware in its Audio-Video Operations Center (AVOC) and edit suites Kukl needed a fast and reliable SAN. Kukl mostly relies on Apple Mac Pro’s running Final Cut Studio with two Mac Pros used for ingest/playout in the AVOC and four edit suites, in addition to a finishing suite. Many of its projects have to move from one video system to another, and they felt the best solution for that is SAN on fiber.